Either before
or during the process of setting up your online business, you will need a
domain name. Because most of the “good ones” are already taken,
you will probably need to be creative in giving your online presence a catch
name. For example, “My Website” is long since off the table. However, you can
add to the basic site name with dashes, unique identifiers, or even
calls-to-action:
o My-Beyond-Awesome-Website
or My-Cool Jewels-Website may be available. Similarly, BuyMyBanglesToday.com
could be another direction: it not only has a unique name, when give it out,
you’re putting them in the frame of mind to buy.
o Note that
most web hosting sites have a method for securing domain names. Bear in mind
that whether you secure a domain name from your host or from a traditional
domain registrar such as Network Solutions, the results are identical—the
primary difference is price, so shop and compare before signing on the dotted
line.
2. Keep it keyword-rich.
One of
the things that will make your business successful is if people can find you.
Most people will pull up Google or Bing, and perform a search such
"plumber, Portland" or "Graphic designer, industrial
design." Whatever it is you specialize in, be sure that the copy on your
site reflects that as often and as varied as possible.
- Be social. Whatever your business, whatever your venue, keeping your name in the the air is key to internet success. Have a business account on Facebook, Twitter, and LinkedIn. If your business is graphically oriented, have accounts on Flickr and Tumblr as well. Whenever there is news of any kind—a new contract, a new page, a new entry, a new photo—cross-post it to all your social media sites. Also make sure those sites link back to your main website, and that your website has links to all of them.(wait for next epsodes)
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