Search Engine Optimization

Search engine optimization (SEO)

                    SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

                  All major search engines such as Google,  Yahoo and Bing etc. have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

                         In other words, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's .  In general, the earlier and more frequently a site appears in the search results, the more visitors it will receive from the search engine's users.  SEO may target different kinds of search.

                       SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines..

            

   I  think, as  a marketing strategy, SEO is not  an appropriate strategy for every website  and other Internet marketing plans can be more effective like paid advertising through PPC campaigns, depending on the site operator's goals.  A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.

                   SEO  is making  small modifications to different parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

 -       Plan your page and draw a sketch on paper.

-       Start your page with a unique “NAME” of your page.

-       Start with keywords strategy.

-       Focus on one subject  and select

Page title tag
            Description tag
            Headlines
            Sub-headlines

-       Target each page’s SEO on a primary and a secondary keyword. Don’t make the common mistake of using different pages to target the same keywords.

-       Meta tags are important. In essence, they tell Google and other search engines what the content on each page of your site is about. And yes, every blog post and Web page needs a meta description. Meta descriptions make it easier for others to find your site because of the keywords you use in the description. (The content on each page should also support your keywords.)

-       Surely: you've always wanted to crawl inside Google's brain. Get a jumpstart with the On-Page Optimization Tool, which lets you see your site as the search spiders do. Use the tool to evaluate and refine site elements like internal links, meta information and page content.

-       Check web page size and load time, and modify your page.

This way you’ll gradually improve the performance  and result of your pages.

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